Social Engagement Platform

Viral Kid

Join every conversation where your customers already are. Automatically.

Local businesses are invisible in the viral social conversations happening around them every day — missing 99% of high-intent discussions where potential customers are actively asking for recommendations. Existing social tools only schedule posts to owned audiences or auto-reply to comments on owned content. No tool automates proactive engagement in organic conversations at SMB-friendly prices, leaving a massive gap between expensive agency services and DIY guesswork.

ClientViral Kid
Year2026
PlatformB2B SaaS
Duration8 weeks
ServicesProduct Strategy & Market Positioning, Pricing & Packaging Architecture, Go-to-Market Planning & Channel Strategy, Revenue Modeling & Unit Economics, Industry Playbook Development, Competitive Differentiation
382–5,120%ROI Range
6.1MTarget SMBs
>59%Gross Margin
4Verticals
Viral Kid product interface
The Approach

The Solution

We ran an 8-week strategy sprint to define the go-to-market for proactive social engagement automation — a new category where AI finds and joins real conversations on behalf of local businesses, turning social chatter into booked jobs.

  • 4-tier pricing system optimized for SMB budgets with >59% gross margin
  • Vertical playbooks for HVAC, dental, pizza, and real estate with platform-specific engagement rules
  • Risk mitigation framework for platform compliance and rate limiting
  • Competitive positioning against agencies, schedulers, and manual engagement
  • Objection handling library for sales enablement across all verticals
  • Phased GTM roadmap from 10-customer pilot to scaled acquisition
Viral Kid

Your next customer is asking for a recommendation right now. Make sure your business is the answer.

The Results

Customer ROI (HVAC)$0 (zero engagement)904–5,120% annual ROI
Category PositionNo category existedNew category: Proactive Engagement
Cost vs Agency$1,500/mo agency$199–$499/mo (60–90% cheaper)
We were spending $1,200/month on a social media agency that posted 3 times a week and replied to our comments. They never once engaged with the hundreds of people asking for HVAC recommendations on Twitter every month. Viral-Kid found those conversations automatically and got us in front of thousands of people who were actively looking for service. First month: 8 profile visits turned into 3 booked jobs. That's $8,400 in revenue for $299. The ROI math is insane.

HVAC Pilot CustomerEarly Adopter

Viral Kid product interface

More work.

In case you want to see more.